The beginning
Mighty Mix was developed when hardworking high-country working dogs encountered the worst winter in decades and lacked the energy levels needed to get the job done. From there, word of mouth for the natural, high-quality product free of fillers grew the Mighty Mix brand to where it is today.
It began in the big snow of 1992. After a bad autumn drought, the South Island was hit with two major snowstorms in late winter. Deep snow covered the South Island high country where Colin and Christine Drummond were working as shepherds with their team of dogs. The snow was so deep that it had trapped and buried many sheep alive. Shepherds were helicoptered in by the air force to remote stations where they and their dogs helped the sheep to the safety of the lower country. The work was very physical, with long days testing everybody. It wasn’t long before Christine became concerned for the health of her working dogs, who were not keeping up on their traditional diet of mutton and dry biscuits.
Christine set out to make a product from natural foods that would sustain her working dogs and give them the energy required to keep pace with their demanding workload. Using raw meats and fats and natural dried ingredients she developed the mix as a free flow product which could be stored in the freezer and scooped out by the cupful as required. Within six days of feeding it to her dogs they took on a new lease of life, they had more energy and their coats were shiny.
Out of concern for other farmers affected by the big snow, Christine offered them the mix for their own dogs. Her compassion for the dogs and determination to share her new dog food was incredible. She appeared on National television and other farmers from the South Island rang her to ask for supplies of her Mighty Mix, it was through these approaches that the product got it name.

New Zealand owned and operated.
Soon a dog biscuit, to complement the Frozen Concentrate as a complete diet for dogs was created. This was followed by a dog roll that also contained no artificial colours, flavours, preservatives or fillers. Just 100% natural, good quality ingredients to give dogs the nutrition and energy they needed. Demand for Mighty Mix soon outgrew the family kitchen. Farmers who saw the results of a high energy nutritious food on their working dogs soon began to distribute it, this is how the franchised system and delivery service began.
Shortly after, Frozen Concentrate manufacturing moved to a factory in Blenheim. After several years of hard work running the factory and mustering, in 1998, the family was able to fulfil the dream of owning a high-country property and moved to Erewhon Station.

We were like you; we started out as Mighty Mix customers. We had Lucy our ‘miniature rottweiler’ and then we got Bert, a rescue dog. He was a bull mastiff/lab cross and came with a variety of chronic health issues, mostly skin conditions. We started buying Mighty Mix off Gill and Dean Ball and found it helped Bert. He did have some support from the vet, but we kept him on Mighty Mix large and found that he was able to keep a healthy weight and for large periods of time and he didn’t need any medication, which we loved.
We were really impressed with the Mighty Mix products and when the opportunity came up to apply for a franchise we put our names forward. Mark and I consider ourselves very fortunately to have been successful the application process and proceeded to purchase Mighty Mix East Waikato, which has since spread to the West Coast. It has been an adventure; we meet some very cool people and some extra cool dogs. Our aim is to provide you with not only a great product that we are pleased to stand behind, but also great service.
It is always great to get feedback, so please feel free to contact us at any time. We look forward to meeting you on the road.
Vanessa and Mark
