Mighty Mix was developed when hardworking high-country working dogs encountered the worst winter in decades and lacked the energy levels needed to get the job done. From there, word of mouth for the natural, high-quality product free of fillers grew the Mighty Mix brand to where it is today.
It began in the big snow of 1992. After a bad autumn drought, the South Island was hit with two major snowstorms in late winter. Deep snow covered the South Island high country where Colin and Christine Drummond were working as shepherds with their team of dogs. The snow was so deep that it had trapped and buried many sheep alive. Shepherds were helicoptered in by the air force to remote stations where they and their dogs helped the sheep to the safety of the lower country. The work was very physical, with long days testing everybody. It wasn’t long before Christine became concerned for the health of her working dogs, who were not keeping up on their traditional diet of mutton and dry biscuits.
Christine set out to make a product from natural foods that would sustain her working dogs and give them the energy required to keep pace with their demanding workload. Using raw meats and fats and natural dried ingredients she developed the mix as a free flow product which could be stored in the freezer and scooped out by the cupful as required. Within six days of feeding it to her dogs they took on a new lease of life, they had more energy and their coats were shiny.
Out of concern for other farmers affected by the big snow, Christine offered them the mix for their own dogs. Her compassion for the dogs and determination to share her new dog food was incredible. She appeared on National television and other farmers from the South Island rang her to ask for supplies of her Mighty Mix, it was through these approaches that the product got it name.
Soon a dog biscuit, to complement the Frozen Concentrate as a complete diet for dogs was created. This was followed by a dog roll that also contained no artificial colours, flavours, preservatives or fillers. Just 100% natural, good quality ingredients to give dogs the nutrition and energy they needed.
New Zealand owned and operated.
Demand for Mighty Mix soon outgrew the family kitchen. Farmers who saw the results of a high energy nutritious food on their working dogs soon began to distribute it, this is how the franchised system and delivery service began. Very soon, Frozen Concentrate manufacture moved to a factory in Blenheim. After several years of hard work running the factory and mustering, in 1998, the family was able to fulfil the dream of owning a high-country property and moved to Erewhon Station.

Mark and Vanessa live in the Waikato, with their three children and collection of four legged friends.
